In a world that largely operates through texts and social media messages, Tenor adds context to digital conversations by helping people communicate their mood & personality with GIFs. With more than 300m monthly users, Tenor is the largest & fastest growing mobile GIF search engine. Instant Reply - Once a GIF is sent, the link in the footer of the GIF is “reply.” If the other user taps it, the Tenor Chat Extension is initiated. So if a user’s device is set to Spanish, the GIFs will contain translations and certain terms popular with Spanish speakers, as well as English terms that are often used by Spanish speakers. Localization - GIF results are personalized to a user’s language. Results are returned in order of what is most likely to drive a GIF share for a given term. Users don’t always know exactly what GIF they want until they see it, and Search Suggestions help them correct spelling mistakes or find more similar terms. Search Suggestions - Once a user taps into a Category or searches for a specific GIF, in the results they will see three Search Suggestions at the top (eg Search Suggestions for “happy” are “happy birthday,” “happy dance,” “happy anniversary”). Categories - A combined list of the trending GIF terms & the perennially top search terms in a particular location, allowing for a fast and relevant GIF sharing experience.
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